Morten Münster är en av Skandinaviens ledande experter inom beteendedesign. Hans bästsäljare Nettan från marknadsavdelningen har tyvärr gått för dagen (Jytte fra marketing er desværre gået for i dag på danska) har sålt i över 50 000 exemplar internationellt och dessutom blivit teaterpjäs. Morten har också skrivit för de danska tidningarna Børsen och Politiken.
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